I chose this video because Katy Perry is a very mainstream pop music artist who is popular amongst people and videos are light hearted and fun. Her songs are also very catchy and I found this through searching on Youtube. Youtube is a safe and lighthearted site therefore my interpretation of the video is that it will be fun and bright and not dull and dark - which my interpretation was right. This video consist of bright colours and Katy singing and smiling at the camera when the chorus hits which is like a typical pop song. It also has high key brighting throughout the video and is filmed in a tropical location. It follows a narrative that Katy's plane crashed and she's scared of the jungle and followed this boy. He dies and therefore she's on her own and is scared. She soon befriends the June animals and become strong and the takes over the jungle by roaring louder than the lion. However this does have some conventions thats not pop as this text has wild animals such as tigers and elephants which may be seen as dangerous and scary therefore may not be associated with pop music. This may be because Katy Perry is a typical pop artist and she may want to stray away from that and be seen as more strong and dangerous therefore have used dangerous animals and a strong meaningful message. The audience would have been young teenagers/kids both genders, and aimed more at succeeders as the song is about becoming strong and powerful from within however This song doesn't matter and assume what person you are as its applying that anyone can become strong and powerful from within. There are not any notice shifts in this video and the response they expect fro the watchers should be inspiring and happy.
Overall this video is a very typical pop song as its lyrics are inspiring and fun and its tempo is upbeat, also the video itself is inspiring and consist of bright colours and is light hearted. It short and catchy which draws in the younger audience.
Miley Cyrus - Party in the U.S.A
I chose this video because this song is very upbeat and outgoing and catchy. It has received over 686 million views on Youtube therefore popular amongst people. This video is performance video of her dancing and singing about a party in the USA. It consist of her singing on stage and backing dancers around her which is like a typical pop band video, there is also high key lighting and bright colours. She constantly is lip syncing and looking at the camera which makes it more performance based. However she is wearing western styled clothes and cowboy boots which strays away from the 'normal' pop style based clothing which suggests she's not just pop but perhaps country as well -as thats where she originated from. Miley has grown up in Disney movies and programs which means she Is popular with kids and teenagers therefore perfect for a pop song as to has guaranteed listeners and viewers. Therefore this video is aimed at children and teens of both genders - mainly middle class children as they would most likely to have watched Disney channel. There is a shift in the video where it turns to night and she is swinging on the swings, this may be perhaps she's trying to show a darker and deeper side to her - not just 'Disney happy Miley'
In conclusion the video is a very typical pop music video but does have some western style theme therefore does have other aspects involved. It still has frequent camera shots and high key lighting with bright colours and is popular amongst others.
Bruno Mars - The lazy song
I chose this video because Bruno Mars is a typical pop artist and the song its self came up on discovery on Youtube. It is particularly catchy and has the classic acoustic guitar which most pop songs have. The song itself is about Bruno being lazy and not having a care in the world but the video is a mix or narrative and performance. The video doest particularly relate to the song but their are parts which do eg. the lyric 'I just wanna lay in my bed' is when a monkey jumps and lies down in the bed. However unlike the other videos, this is not a typical pop music video. It only has one camera shot throughout the whole video and set in one location - his bedroom. It is not particularly bright or colourful and only has basic dance moves. This is complexity different to most pop music videos and perhaps thats why it worked so well. This video applies to all the lazy viewers watching and gives a sense of relaxation and carefree. This might also try to appeal to stressed people to try and help them relax. There are no sudden shifts in this video as its one long take instead of multiple, therefore no strong narrative is made.
Overall I think this Pop song is a classic Pop song with acoustic guitar and catchy lyrics but the video is not as lacks narrative and performance and lacks colour and style - making a care free environment that prehaps Bruno intended he wanted
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