Call sheet

Website plan

Story Board

Shot list

Casting

Artist -  Gracie humpage - available 24/7 and knows the exact shots and image she wants

Actor - Max Harlow -  male character, available, good looking, fits the part prefectly and fits representation of young male character.

Actress - Pheobe Robinson - Pretty , great fashion fits pop perfectly.
Extras for hotub - Peter dickinson, Rosie low, Martha rudman. Mark humpage (older charcater)

Props

Prop list:
Crown
Horse
Bottles - Ciroc
Bucket of water or hosepipe


Costumes: Preferably top brand and bright
Calvin Klein bikini
Red t shirt dress with red glasses
Pink fila shoes with Pink velvet jacket
Ralph lauren polo dress
Daisy dress

Locations

I plan to use a variety of locations in my video but mostly rural locations. I firstly use my back garden as a main location because it fits the conventions of a pop music video as it has a hot tub and a luxurious background therefore fits the criteria. I will also use a a horse field to record some shot which shows the county rural side which breaks that anti stereotype of a classic pop singer. I will also plan to film on a road because it shows the dangerous side to being a pop star and its not just an easy journey.

Shooting script

Risk asessment

Production Title: Persian Productions
Producer name: Gracie Humpage
Director name: Gracie Humpage
Date of risk assessment: 16th September 2019
Risk assessment conducted by: Gracie Humpage

Logo and titles

I plan to use my production company's logo at the start of video and then in the next shot i plan to use my artists logo over a shot of my artists. I will also include the Title of my song after the shot of my Artists logo with another shot of my artist.

Images and AV content

On my website i will have 10 photos and a behind the scenes video of my artists. To create the behind the scenes video i will use recordings that have gone wrong or unused videos that are not in my video and this will show my artist is human like everyone else and will give the audience a better understanding of my artist. The 10 photos will all be off my artist on location when filming, i will have a range of close ups, long shots, and medium close ups to try to show every angle of my artist and some may perhaps have a filter. One of the photos will be of my artist in the hotub with her friends, and another shot will be a photo of her on the horse which are very distinctive shots.

Plot blocking graph

This is my plot blocking graph for my music video and I measured it at regular intervals at 15 seconds. At the first interval it is the start of the song with the first lyric 'i am unwritten' where my artist will be happy but not their full potential therefore its only a 5. At the next interval its happiness is low because its the start of the build up to the chorus so therefore the happiness builds up as it gets closer to the 'drop' of the chorus. At the next interval this peaks to the highest point s its the climax of the song therefore my artist and other people will be there most potential and this carry's out throughout the chorus into the next interval. At the next interval it drops to 7 as the chorus has now finished therefore my artist happiness has dropped however they are still happy. At the next interval the happiness has dropped to 5 because its just before the build up to the chorus starts again. The build up and chorus process repeats again until 2:30 seconds. This then drops at the next interval to its lowest point at 1 where in the song its the start of the bridge. My artist will then increase with happiness over the duration of the bridge and then peaks to finish off.

Brief synopsis
In my video my artist will be the main performer and they will be constantly happy throughout the video - lip syncing and dancing etc. At the build up to chorus my artist will be encouraging another person who is depressed to be happy and at the 'drop' with the line 'feel the rain on your skin' my artist will throw a water over the depresses character and they will suddenly feel happy and carefree like my artist. The artist and character will then dance and lip syncing throughout the duration of the chorus. This then repeats with another depressed character for the next build up and chorus. One of these characters will be male to ensure there is two social groups present. At the end of the song where the build up of the bridge is, my artist will be dancing with the two now happy characters to express an happy ending.

Busted music video

https://youtu.be/rTb3fCDXmAs

Production Company and Logo

My production company is called Persian Production and the image below is the Logo.

Audience Brief

Audience Brief

My ideal audience Member:

Clothing: Modern and popular, Bright colours (yellow, red, blue), mainstream popular brands (Calvin Klein, Dolce and Gabbana)

Music listened to: Popular and mainstream. Young, preferably British or American. E.g Justin Beiber, Khalid, Taylor swift , Travis scott ect.

Food Eaten: Range of a balanced diet but with exceptions of fast food e.g McDonald's

My video will appeal to this audience member because it includes popular and brand clothing which my audience member can relate to and therefore be part of the community. Also my song choice is popular and catchy and therefore the audience member will relate to the song and enjoy their content.

VAL TYPE

The Actualisers, Achievers and Experiencers 

These VAL types are the audience i believe will be the biggest percentage in my mass market. The actualises will relate and love my video because hey are successful and popular therefore will love popular music and will enjoy my fun loving video. Achiveres believe their image is important and wear well known brands therefore can relate to my video as it will have well known brands and therefore the audience can relate and follow these styles. I believe Experiencers will be the biggest part of my audience because they are young and rebellious and therefore will relate to the lyrics and meaning of this video to let go and be free.

YOUNG AND RUBICAM

The Mainstream, The Explorer, The Reformer

My selected Young and Rubicam types have been chosen because, the mainstreamer is someone who lives in the domestic world and they conform to the mainstream of society, thereofre they will follow pop music and therefore listen to my artist. The Explorer would be part of my artists target audience because they are young and enjoy the process of discovery therefore as my artist is an upcoming artist they will enjoy to discover their music. Finally, reformers could also fit within the target audience because they enjoy independence and freedom which the lyrics in my artist song is all about therefore they can relate and be inspired by my artist.

Statement of Intent

Statement of Intent

Music video
For my music video i plan to use media language to create a pop video that will appeal to a fun-loving 16-25 year old mass market demographic. I will need to have a clear concept of fun, happiness and enjoyment whilst making sure it sticks to a strict mainstream appeal without any edgy, dark or risky factors appearing. To ensure it is mainstream my Popstar and people featuring in the video will wear branded and popular clothing. Also to ensure this looks professional and top quality i will include high quality range of shots with frequent editing but will also be bright and fun loving to ensure it meets its target audience. One shot i intend to use is where the camera will follow the actor with a smooth approach and i will use this by attaching the camera to a skateboard and for that skateboard to be pulled along following the actor. The locations of my video will range from urban to rural areas to reflect that my Pop Star has no limits and no hesitations to do anything, which refers back to the lyrics of the song - 'Feel the rain on your skin, no one else can feel it for you, only you can let it in' The artist is telling people to let go and don't live by other peoples standards and just live your life. The meaning and expression of these lyrics will appeal to my audience as the majority of 16 - 25 year old want to break free from there lives and to be truly happy therefore this will encourage and inspire the viewers. This leads the audience to drive their emotions and concerns away from their day to day anxiety, stress and problems, and to feel stress free and relaxed when listening and watching my music video. My song is originally 4 minutes and 19 seconds therefore i will have to edit it and crop it to 3 minutes, i intend to use the first verse, the chorus and the hook but i may have to change this to the first and second verse and one chorus as my original idea may not flow. I will intend to follow the lyrics by a mix of performance and montage by frequently using shots that follow the lyrics and lip-syncing but also using dance and performance shots to counterbalance these. I will use both genders in my video to make sure there are two social groups involved and this will also make sure that all genders watching will feel included and the whole experience of my video will inspire them to achieve for success and to be the best they possibly can be. I will use stereotypes in my video to ensure this appeals to a mainstream audience however i will also use an anti-stereotype y representing young people combined with unusual references of upper class traditionalism to play with audience expectation of the pop genre. Also, in the song there is a lyric saying 'I break tradition' and this is where i plan to use bricolage in the form of juxtaposed references, i will do this by including frequent shots of my artist on a horse in a country styled outfit in a urban/rural location. This will also include the minority in the audience which applies to a bigger audience overall. 

Website
For my website i aim to use the appropriate codes and conventions to ensure my website looks professional, official and pop cultured. To ensure this looks professional i will make sure there is a menu bar at the top which will be easily accessible which will include links to other aspects of my website and will also include social media accounts such as Twitter, Instagram and Snapchat ect. The use of social media will allow the audience to feel included in the artists life and to use this as an opportunity to provide feedback and comments and also this is a common feature on other artist websites therefore it is a necessity. I will also include a behind the scenes video and pictures to help the audience interact further and get more involved with the artists life and allow them to see what life my artists lives off camera and into a more natural setting. I will also include my artists logo and the record labels logo clearly therefore viewers will easily recognise who's website it is and what production company was involved. In the menu bar there will be links a 'Home' and 'About' sections where viewers will able to interact with the website giving it more of a professional feel which will draw the mainstream audience in. Throughout my website i intend to keep the colour scheme bright colours (E.g yellow , Pink) to fit with the lyrics of my song and the clothing in my music video. This is will link back to my video therefore a clear colour scheme is noticeable and powerful. There will also be Tour dates and the single cover on my website to enable viewers to interact with my artists music.

Links

As an emerging artist, she will need constant and professional branding images spread all over media platforms. I intend to do this by including a bright colour scheme between my website and the clothes in my video and this will create a sense of identity which my mass audience can participate in. I will also include the artists logo in my video to promote my artists website and artist themselves which the mass audience will be able to recognise and enjoy seeing. To promote the ideologies of freedom and lack of inhibition i will ensure my artist is smiling and confident throughout my video to show shes care-free and create a positive image of herself. 

Permission request

Permission Request 

This is the email i sent to Sony for permission of Natasha Bedingfields song Unwritten

Hello my name is Gracie Humpage and i am an A level student who's currently studying Media at Lutterworth college and i am emailing to request for permission for Natasha Bedingfields song Unwritten. I am making a music video and would like to use that song and my finished product will only be viewed by my teachers and exam board.

Thank you.

Gracie Humpage
Lutterworth College