Audience Brief
My ideal audience Member:
Clothing: Modern and popular, Bright colours (yellow, red, blue), mainstream popular brands (Calvin Klein, Dolce and Gabbana)
Music listened to: Popular and mainstream. Young, preferably British or American. E.g Justin Beiber, Khalid, Taylor swift , Travis scott ect.
Food Eaten: Range of a balanced diet but with exceptions of fast food e.g McDonald's
My video will appeal to this audience member because it includes popular and brand clothing which my audience member can relate to and therefore be part of the community. Also my song choice is popular and catchy and therefore the audience member will relate to the song and enjoy their content.
My video will appeal to this audience member because it includes popular and brand clothing which my audience member can relate to and therefore be part of the community. Also my song choice is popular and catchy and therefore the audience member will relate to the song and enjoy their content.
VAL TYPE
The Actualisers, Achievers and Experiencers
These VAL types are the audience i believe will be the biggest percentage in my mass market. The actualises will relate and love my video because hey are successful and popular therefore will love popular music and will enjoy my fun loving video. Achiveres believe their image is important and wear well known brands therefore can relate to my video as it will have well known brands and therefore the audience can relate and follow these styles. I believe Experiencers will be the biggest part of my audience because they are young and rebellious and therefore will relate to the lyrics and meaning of this video to let go and be free.
YOUNG AND RUBICAM
The Mainstream, The Explorer, The Reformer
My selected Young and Rubicam types have been chosen because, the mainstreamer is someone who lives in the domestic world and they conform to the mainstream of society, thereofre they will follow pop music and therefore listen to my artist. The Explorer would be part of my artists target audience because they are young and enjoy the process of discovery therefore as my artist is an upcoming artist they will enjoy to discover their music. Finally, reformers could also fit within the target audience because they enjoy independence and freedom which the lyrics in my artist song is all about therefore they can relate and be inspired by my artist.
My selected Young and Rubicam types have been chosen because, the mainstreamer is someone who lives in the domestic world and they conform to the mainstream of society, thereofre they will follow pop music and therefore listen to my artist. The Explorer would be part of my artists target audience because they are young and enjoy the process of discovery therefore as my artist is an upcoming artist they will enjoy to discover their music. Finally, reformers could also fit within the target audience because they enjoy independence and freedom which the lyrics in my artist song is all about therefore they can relate and be inspired by my artist.
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